Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and can measure response of promotional emails. One of the method for marketing is sending newsletter email to the website users. Google Analytics (GA) is used effectively to track who open the newsletter.
Let us see how to do event tracking of "Newletter Opening" within your email.
Following are the basic step for open email tracking:
You need to create a Google Analytics Account for Google Analytics Tracking ID.
Refer link: http://www.google.com/analytics/
For Event Tracking you need to embed an image tag within the HTML of your email.
For eg: <img src=”URL FOR ANALYTICS” />
Build the URL for analytics. The URL of the Image carry all information about the Google Analytics account like which Google Analytics account, email campaign identification, receiver email etc.
- GA dashboard will show response as soon as email is opened by the receiver. It is a “Real time” tracking from Google Analytics dashboard.
Let us see some required parameter for email open tracking:
| v = 1 | Google Analytics (GA) version number |
| tid | Google Analytics Tracking ID |
| cid | Customer ID (any unique number) |
| t | Event hit type |
| ec | Event Category |
| ea | Event Action |
| el | Event Label |
| cs | Campaign Source |
| cm | Campaign Medium |
| cn | Campaign Name |
Note: Some mail client trim email body “<img>” tag. Email receiver must click on “display image” to View the images in mail. If user does not click “display image” link, tracking request will NOT be sent to GA. This is a classic limitation of “one pixel” image in tracking technique.
Result on Google Analytics dashboard:
