Landing page is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. Landing pages are used to capture leads and often visitors are redirected to the shop or subscription of a product or service. 

Landing pages are specially designing as part of marketing campaigns and can look different from rest of the website. Landing pages often have multiple call to action to caputre information from the visitor. 

Langing pages can have following functions. The general goal of a landing page is to convert site visitors into sales or leads.

• Product images and information. 
• Demo video or PDF files to download. 
• Questions or survey form for the users to fill up
• Small games for users to get interactive. 
• Social Media sharing 
• Getting users contact information. 
• One click buy or subscription 
• Feedback forms 
• Dynamic content based on users location and language